İnternational Services Marketing: New Trends And Updated Terminology
İnternational Services Marketing: New Trends And Updated Terminology

İnternational Services Marketing: New Trends And Updated Terminology (9786059440707)

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This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader.

It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title.

I am happy to forward advanced topics of “Services Marketing” for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.


Basım Dili : İngilizce
Basım Yeri : İstanbul
Sayfa Sayısı : 476
En / Boy : 16 / 24
Kağıt Cinsi : 2. Hamur
Basım Tarihi : 5.2017

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